As an organization, there is a constant need to be on top of trends and adjust according to the ever-changing marketing landscape. One of the aspects of marketing that has been consistent over the past few years, but has changed strategically, is blogging. Blogging for any Business is a marketing tactic used to get more online visibility. A business blog is a marketing channel like social media, that helps in business growth. It is one of the efficient and captivating ways to reach the audience.
Here are some of the reasons we believe your company should make and maintain a blog.
Helps in Driving Traffic
The main reason for which every company needs a blog is to increase the company’s online visibility. In simple words, the more blogs company is creating, the more chances they have to show up in search engines and drive organic traffic for their website.
Organizations that dedicate a particular team for blogging get 55% more website traffic than those who don’t. Blogs help in strengthening the SEO strategy. It is a great way of getting new customers. If someone finds one of your blog posts by doing a Google search for that topic, you can earn a new reader who might have never heard of you otherwise.
Keeps the audience updated about the business.
Other than the company’s website, a blog is a fantastic way to keep your audience updated about the business. While a website might be more practical in content and straightforward in tone, a blog offers more flexibility to connect with customers. It helps in sharing the updates in such a way that shows who you are, not just what you do.
Blogs act as a direct communication channel. Where you can talk in-depth about your services, products and share your opinion on relevant trends in a way that lets your brand shine.
Getting feedback from the clients
Usually, websites provide information to the customers’ in a one-way manner. While blogs help in creating a two-way conversation with customers and other concerned people.
Blogs are usually written in a more relatable tone and hence encourages feedback and discussion in the comment sections. Feedback and in-depth communication with the customers allows you to examine the business from the audience’s point of view and make changes accordingly.
Helps in telling customer more about the services provided by you
Blogs provide in-depth knowledge about the services provided by you. For example, you could write case studies about the projects handled by you, or provide easy-to-read “how-to” guides about the technical services.
Blogs give the company a voice.
A well-maintained blog gives your business a voice and brand credibility. Most importantly, it helps in connecting with the people you’re trying to reach. Blogs can be short, lengthy or detailed, quirky or serious, intellectual or entertaining, or a combination. The tone of the blog depends on the voice that suits your business and blog style the best.
A blog gives you an authority to tell your story and convey your company’s personality, values, and goals. You can either have an individual portray your brand through their writings or have multiple authors bring different perspectives.
Attracts potential clients
Putting up relevant blogs and content is a useful tool for getting organic traffic to your website. With the usage of proper SEO strategies like keywords, titles, etc helps in gaining more and more visibility for your website. Also, every new blog adds up a new page to your website. This immensely helps SEO as it gives Google and other search engines a reason to re-crawl your website to find new content.
Therefore, each organisation must maintain blogs because they not only provide a strong foundation for marketing but is also fun and inspiring. It is a great way of sharing ideas and opinions, it also helps in generating new ideas, and builds a community of like-minded and engaged people.