Brand Building is something that every business thrives for. There are various ways through which a brand can build its reputation such as Search Engine Optimization, Advertisements, etc. But the most powerful tool for branding and marketing is Social Media as it possesses the power of two-way communication.
Social media is one of the platforms that can bring efficient results in minimum time. According to Social Network Usage & Growth Statistics 2020 report, 3.81 billion people use social media worldwide. And there are a total of 4.5 billion internet users worldwide. Through social media, every tweet, retweet, like, share or comment, the reach of the brand increases that eventually makes your brand gets stronger than your competitors.
So, when it comes to social media branding, it’s essential to invest some resources into it. For some marketers, Brand awareness is one of the top priorities and social media channels are a one-to-many solution for getting the word out about your products and services. By creating a strong brand presence on social media, a brand can reach a broader audience.
So, let’s talk about social media branding and ways to build and enhance your brand through it.
You can never build Brand Image overnight; it requires time and dedication. It’s important that the brand’s profile on all social media accounts such as Facebook, Twitter, Instagram and on company’s blog should be unified and must be in-line with the brand’s identity. The frequency of posts should also be consistent.
Designing a Logo that portrays Brand’s Philosophy
A successful logo is one that represents the brand’s philosophy. A logo should be so appropriate for your brand that an unfamiliar person can also understand your brand’s ideology just by looking at the logo. Appropriate tone and brand writing style
Build two-way communication
While communicating with the clients on social media, focus on building a two-sided relationship with customers by conversing, interacting, and caring. Never solely plug products or services. Genuine, two-way communication is vital because it helps in building trust between the brand and client and also helps the customers in valuing the brand.
Transparency builds loyalty
Transparency is the base for building long-lasting relationships. So for building relationships on social media, you can give a glimpse of behind the scenes of your projects so that a healthy relationship can be established.
Obviously, it doesn’t mean that you have to share each detail or secret of your organization, but you can simply let your clients know about your plans and goals. Sometimes you can admit your mistakes openly for trust-building. You can also use social media platforms for publishing information that can help your clients in understanding your brand mechanics in a better way.
Posting relevant Content
One should never post just for the sake of posting. It is important to keep social media posts relevant, meaningful and simple. Boring and irrelevant content is one of the biggest reasons that people unfollow and unlike some brand pages.
Focus on Visuals
Users tend to engage more with posts that have images, than with posts that don’t. An experiment by the Department of Computer Science of the University of Saskatchewan revealed that people tend to remember the details of a chart with strong visual images (embellished charts) after a gap of longer than 12 days than the details of plain charts. So you can add infographics, photographs and other visual images in your posts for making it more interesting.
Social media is an amazing tool for increasing any brand’s online presence. But since a lot of brands are jumping on this bandwagon, it is getting harder to compete. So, be sure to follow these steps while using social media for brand building and try to effectively stand-out and keep your clients engaged and interested.