SF Consultant’s Blog

How the Tradition of Bagh Print is Being Kept Alive

How the Tradition of Bagh Print is Being Kept Alive

Carried out by a huge skilled workforce in the town of Bagh in Madhya Pradesh, Bagh printing is an art wholly done manually, involving several meticulous processes of repeated washing, dyeing, and printing.

The story of Hand-Knotted rugs in India

The story of Hand-Knotted rugs in India

Great interiors are never complete without great rugs. Rugs always add a magical touch to the decor. Through ages, rugs have been adding beauty to homes and good rugs give the feel of royalty each time one walks on it. But where do these rugs come from and who are the...

Why Madhubani Art is back on Trend

Why Madhubani Art is back on Trend

The art of Madhubani Paintings is said to date back to the time of Ramayana. People believe that King Janaka asked an artist to paint and decorate the land and to capture his daughter Sita’s wedding to Prince Rama. Traditionally women used to craft these mesmerizing...

Hand-Holding as a Technical Agency

Hand-Holding as a Technical Agency

In literal terms, Hand-Holding refers to help and advice given to someone when they are doing something for the first time. In the Scheme of Fund for Regeneration of Traditional Industries (SFURTI), Technical Agency provides hand-holding support to both Implementing...

6 Essential Tips for Brand Building through Social Media

6 Essential Tips for Brand Building through Social Media

Brand Building is something that every business thrives for. There are various ways through which a brand can build its reputation such as Search Engine Optimization, Advertisements, etc. But the most powerful tool for branding and marketing is Social Media as it...

Here is Why Your Company Needs a Blog

Here is Why Your Company Needs a Blog

As an organization, there is a constant need to be on top of trends and adjust according to the ever-changing marketing landscape. One of the aspects of marketing that has been consistent over the past few years, but has changed strategically, is blogging. Blogging...

कारीगरों की दीवाली, हम मिलकर बनाएंगे खुशियों वाली

कारीगरों की दीवाली, हम मिलकर बनाएंगे खुशियों वाली

एक कारीगर या शिल्पकार को उसकी बहुआयामी प्रतिभा के लिए जाना जाता है। हमारे देश में हमेशा से कारीगरों और इनके द्वारा निर्मित वस्तुओं का महत्व रहा है। फिर चाहे उनके द्वारा बनाई गई मिट्टी की मूरत हो या फिर बांस से बनी एक छोटी-सी बांसुरी। ये कारीगर अपने हुनर में इतने माहिर...

This Diwali: Be Vocal for Local, Pledge to support artisans

This Diwali: Be Vocal for Local, Pledge to support artisans

Corona locked out artisans of their livelihoods. They needed unusual solutions and the united efforts of the government, craft organisations and consumers for helping them overcome the losses that occurred during the lockdown. Currently, an exhibition cum sales event...

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